Site Objective Why Made in Britain Feedback

Site Objective

The catalyst for this website was the London 2012 Olympics which showcased athletes from around the world competing in 36 different sports. This has as expected generated enormous interest throughout Britain and created an insatiable appetite by adults and children to emulate the competing athletes by experimenting and taking part in various sports. To participate in sport you require clothing and footwear. Certain sports require specialist kit or equipment.

Currently out of an English population of around 41 million adults (men & women age 16+) almost 15.3million (35%) participate in various sports (Sport England Active 6 survey Apr 2011 - Apr 2012). It is believed that there are over 300 different sports in total.

This site is intended to benefit current sports participants and many other different people. Parents & grandparents who wish to get children active experimenting with different sports for fun, armchair sports enthusiasts who wish to get fit, club and county standard players and sports coaches.

However the fragmentation of the sports retail market and the limited availability of sports kit and equipment currently offered for sale in Britain will in our opinion disappointment and frustrate new potential participants.

With this website we wish to capture the interest in sport and offer the opportunity to excite newly recruited sports enthusiasts throughout Britain with easy and efficient options to source desired specialist sports kit & equipment, Sports Clubs & Venues, Sports Courses, Health & Fitness Clubs, Sports Injury clinics and Sports Charities in the first instance. Our goal is simple it is to make this site educational and informative to Sports loving people. We wish to assist in increasing the levels of people participating in sport.

For more information please contact us

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